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Now Available: Propane Fuel System For Ford E-350, Type A Models

This month ROUSH CleanTech revealed its newest propane autogas vehicle. We announced this launch with a press release prior to a large expo this month. During this expo, we also set up media interviews with Todd Mouw to discuss the many industries that could benefit from this new model. And that includes the school bus market.

The Ford E-350 single-rear-wheel and dual-rear-wheel cutaway provides a Type A propane option for servicing routes with fewer riders. This is also a great choice for school districts that need buses to navigate tight routes, like in urban areas.

These vehicles maintain the same horsepower, torque and towing capacity as their Ford gasoline-fueled counterparts, and are powered by a Ford 6.8L V10 2-valve engine. They will be certified by the Environmental Protection Agency and California Air Resources Board and compliant with heavy-duty onboard diagnostics.

We’ve had school districts and dealers specifically ask for this size school bus — and now it’s here. The propane autogas Ford E-350 cutaway will be available in 2018 model year. Orders are now being taken with deliveries beginning by late spring 2018.

Because this application is good for a variety of markets, a wide range of publications picked it up. Here are some examples of media coverage:

Heavy Duty Trucking
METRO magazine
NGT News
School Transportation News

If you need help gaining media attention or drafting your press release for your propane school buses, or if you have any questions about the public relations process in general, please contact Chelsea Uphaus at Chelsea.Uphaus@roush.com.

Support Center Improvements

This year, we’ve been making some huge improvements to the way that we support your customers. We’ve invested in staff, added new contact center technology and improved our online warranty services. Since making this investment, we have increased our call handle rate to 95 percent, meaning you’re talking with an actual human being.

First, let’s meet the team, including a few new folks hired this year to make our call center a success:

Customer Support Manager
Travis Wolf

Customer Support Agents
Nick Spisak
Karis Duncan
Grant Byrd
Andrew Dunn

Since hiring two more people in May to support our call center, we’ve reached a 95-percent call handle rate, which means you talk to a human being 95 percent of the time! Our phone lines are open Monday through Friday from 8 a.m. – 5 p.m. EST.

We’ve invested in new contact center technology. You can now reach us via email at support@roushcleantech.com. We encourage you to take advantage of this new tool as it’s monitored regularly. If you reach us after hours, you’ll receive a response the next business day.

We’ve also implemented a new process for warranty issues. Our warranty website can be accessed with a login. To register for a login, visit https://roushcleantprd.wpengine.com/warranty/. If you have employees who need access to your service and repair cases, they can also complete the login registration form. We will continue to monitor and make improvements on this new process.

Have a question or comment? Please email Travis Wolf at Travis.Wolf@roush.com.

Dealer Spotlight: Canyon State Bus Sales

Interviewee: John Barrington

Title: General Manager

Q. What are you doing that has made you successful with alternative fuels?

A. Like many dealers, our best-selling tool is demo buses. We’ve also found customer testimonials to be extremely valuable. We rely on the honesty of our current customers. For example, two of our biggest propane advocates, Mesa Public Schools and Kyrene School District, have helped us get more school districts on board with propane buses. When they are asked about propane, they tell it like it is and don’t sugarcoat anything.

Q. How do you introduce propane-fueled buses to prospective customers?

A. We have a lot of varied school districts in Arizona, from extreme rural districts to urban districts. Some of them are a more natural fit for propane. We do some initial screening based on the school district, and then let our research guide how we interact with the school district representatives and which products we talk about. In our first meeting, we can sense how receptive they are to alt fuels and where their level of knowledge is.

In other situations, we’ve had people approach us about alternative fuels based on seeing our ads or hearing about us at shows. This has proven to us that placing advertisements and having a show presence works!

Q. How are you positioning alt fuels in your area?

A. We’ve seen an interest in all the fuels across the board, and we’ve been very successful with propane. When we lay out the economics, propane is the leader by a long shot. We have propane customers on board with the fuel but are still hanging on to some diesel buses because of duty cycles. We’re hopeful to convert those customers to all propane when the time comes.

Our key to success is that we haven’t tried to oversell the benefits of propane to make the sale. Propane is great in certain markets, but not the best in all situations. We have districts that run daily trips of hundreds of miles that propane doesn’t work well for. We are always honest with our customers.

We’ve also seen some interest in compressed natural gas. CNG has gotten a lot of the public’s attention, but folks still have many questions. We had one school district rep who was very gung-ho on CNG, so they were going to go with CNG one way or the other. That was our first CNG sale.

Q. Is there any advice you’d like to give to other dealers?

A. I would say don’t be afraid to embrace alternative fuels and more importantly, to believe in the product. Get out there and do the research. You will find customers in your market who will benefit from alt fuels. At the end of the day, it’s nice to have all the tools in the toolbox, so you can tailor a solution to what your customers need, not force them to go with one fuel.