Sorting Through Alternative Engine Fuel Messages Pt. 1
I’ve been reading Malcolm Gladwell’s book, “The Tipping Point.”
Gladwell describes the tipping point as the moment when an idea, trend or social behavior crosses a threshold, tips and spreads like wildfire.
I got to thinking about the day when alternative transportation fuels are the norm. It’s coming. Some examples:
- The Energy Information Administration’s Annual Energy Outlook 2013 states that domestic energy production will continue to boom and grow more quickly than consumption through 2040.
- Last month the Alternative Clean Transportation Expo had its largest crowd ever of fleet managers eager to learn about transportation fuels other than gas and diesel.
- The Energy Department’s Clean Cities celebrated 20 years of bringing stakeholders together to deploy alternative fuels.
- ROUSH CleanTech has sold more propane autogas powered vehicles in the first six months of 2013 than we have in the past two years.
- In addition to industry trades, national media like USA Today, CNBC, Reuters and Associated Press are covering the alternative fuels story — and coming back to cover it again.
Americans want to use their own resources.
We are at the tipping point.
I see it, you see it, we all feel it.
