Skip to main content

Wisconsin Dealer Promotes Local Propane Deployment

Wisconsin Dealer Promotes Local Propane Deployment

Rick Murphy at Wisconsin Bus Sales wanted to spread the news about one school district’s adoption of propane buses. Working with ROUSH CleanTech and Blue Bird media teams, Murphy provided the contacts and information they needed to write a press release and distribute it to the right sources.

Here is the newsworthy information that was included in the press release:

Over the past two years, North Crawford School District has added Blue Bird propane fueled school buses to its fleet. These buses lower the district’s carbon footprint while reducing transportation costs.

North Crawford School District pays $1.32 per gallon for propane compared with $3.10 for diesel.

Equipped with its exclusive Ford Motor Company’s 6.8L V10 engine, each Blue Bird Vision Propane school bus is powered by a ROUSH CleanTech propane fuel system. To help emissions, the propane engine is certified to California Air Resources Board’s strict low nitrogen oxide (NOx) level of 0.05 grams per brake horsepower – hour, making it 75 percent cleaner than the Environmental Protection Agency’s current emissions standard, and the cleanest propane school bus on the road.

The North Crawford buses, which run regular daily routes, have reduced nitrogen oxide emissions by almost 3,000 pounds and particulate matter by about 65 pounds each year compared with the diesel buses they replaced. Buses fueled by propane virtually eliminate particulate matter when compared with conventional diesel.

The district chose to install an onsite propane station to fuel the buses. The propane company supplied the tank and the school district paid for the cement slab and electrical hook-up. “The district spent a total of $8,000 in fueling infrastructure costs,” Andrews said. He reports that those costs have already been recouped through fuel and maintenance savings.

North Crawford plans to purchase additional propane-fueled bus in the near future.

Here’s a sample of the coverage gained by distributing a press release for this propane adoption:

If you have a notable and newsworthy propane bus deployment that you’d like to promote, please email Ryan Zic at for more information.