In the News
We want to help promote your customers’ experience with propane! Coverage in industry trade publications about the benefits of propane autogas helps school bus operators and school districts make informed decisions about alternative fuels. A consistent, ongoing presence in these publications raises awareness and reaches key decision makers that can lead directly to purchases.
Press releases, focusing on new products and services, are one way to build a presence in industry trade media. We’ve seen success already with a number of your peers, including Blue Bird Bus Sales of Pittsburgh, Holland Bus Company, and Blanchard Power Systems writing press releases about their customers’ adoption of propane autogas. Just last year alone, we secured over 100 stories using press releases written and distributed, in whole or in part, by ROUSH CleanTech.
Another way is through feature articles. Publications release annual editorial calendars that outline the topics they’ll cover each month. At the start of each year, we partner with TSN Communications to identify the opportunities where we can best provide valuable insights about everything related to propane autogas and its benefits to school bus fleet operators and school districts. We contact editors with strong, non-promotional, fact-based media pitches.
Every year we place expert bylined articles in industry trade publications and we participate in dozens of media interviews. But we can only do this with your help.
Do you have a compelling story about how you helped transition a school bus fleet to propane autogas? Do you have facts and figures about a school district experiencing direct benefits from propane autogas? If so, we want to hear from you. Please contact Chelsea Uphaus (Chelsea.uphaus@roush.com) to learn how you can participate.
