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August 2016

Students to Ride Propane Powered Buses This Year

By Headlines

The district bought 25 new busses for the Pocono Mountain West Campus. “It’s a ford 410 motor. It’s something you would see on a typical ford truck. The only difference is it’s liquid propane that’s being injected,” explains Donald Kunkel, PMSD Vehicle Maintenance Supervisor. They’re environmentally friendly, also cheaper to fuel and maintain.

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Green Carpet Roll Out for 89 Propane Buses in Regina, Saskatchewan

By General discussion

Green Carpet Roll Out for 89 Propane Buses in Regina, Saskatchewan

IMG_6289Legacy Bus Sales in Saskatoon helped its customer, Regina Catholic School Division, unveil their new propane buses at a press conference on August 10. They even rolled out the green carpet to welcome attendees!

Legacy Bus Sales enlisted the help of ROUSH CleanTech, RCSD and Blue Bird to create a successful event to gain attention in the local and national media for their customer’s new fleet.

Throughout a series of conference calls, the team collaborated to define the best message and date for the event. They decided to host the press conference prior to the new school year, and would focus on the teamwork and partnerships that brought this school bus deployment to fruition. The team called the event “Meaningful Difference with Alternative Fuels.”

The four organizations discussed the best news angle to attract media attention. They developed key messaging: all of RCSD’s new bus fleet of 89 vehicles are powered by propane autogas, and that this would be the largest fleet of propane buses in Saskatchewan.

green carpetA media alert was distributed to local area reporters informing them of event details. RCSD reached out to local government officials, school board members, principals and others in the school district, inviting them to attend.
To add a fun element, the folks at RCSD wanted a “green” theme because of the emissions-reducing benefits of the propane-fueled buses. A green carpet rolled out toward one of the school buses, encouraging media and attendees to enter the bus, and a green ribbon further illustrated the environmentally friendly aspects of the fuel.

Another personalized touch was to have one of the school’s deacons bless the buses.

One unexpected twist was thrown into the mix just days before the event. Looking at the weather forecast with 80 percent chance of rain, the team came up with alternative plans, as the event was set to take place outdoors. They determined that the event would move a large tent closer to the buses to make it more accessible and provide additional cover from the elements if needed.

Along with the rain came the reporters, local dignitaries, RCSD’s director of education and other school staff.  Representatives from the team included Jess Henderson from ROUSH CleanTech; Max Bouchard with Blue Bird; David White with LP3 Transportation Solution; and Ward Hepting from Legacy Bus Sales.

Events like these require many helping hands. That’s why ROUSH CleanTech developed the Blue Bird Dealer PR Support Program to help.  If you’re interested in hosting an event similar to this with one of your customers, please reach out to your ROUSH CleanTech or Blue Bird sales manager to begin planning!

In the News

Following RCSD’s press conference, a press release was sent to local reporters and national trade publications to further spread the news. Here is a sample of the media coverage.

VW Cheating Results in School Bus Funding

By General discussion

VW Cheating Results in School Bus Funding

VWfundingaltfuelWhat would you do with $2.7 billion? That’s the portion of settlement money soon to be available for replacing aging diesel vehicles (including school buses) as a result of Volkswagen cheating the federal emission laws for diesel cars.

Blue Bird dealers are in an incredibly favorable position to potentially secure a portion of this funding for your customers, to displace their older diesel buses with new propane or CNG Visions. The government will be looking for easily executable alternative fuel programs — a term the government calls “shovel ready.”

The open comment period for the settlement decree closed on August 5, and are currently being reviewed by the government and Volkswagen. We expect in the next month or so to hear an announcement of the final approved program, outlining the who, what, where, when and how for the grant funding distribution.

While many details are up in the air, there are some immediate actions you can take right now to put you in the best spot to get a portion of your state’s funding allocation:

  • Contact your local Clean Cities coalition and introduce yourself.
    Find out what they’re doing in your state to tap into this funding — and ask how you can help. Consider joining the coalition, too. You can find your clean cities coordinator here:
  • Contact your state energy office to discuss a proposal with them.
    You can find a list here: Most likely, they’re looking for suggestions on how to spend the money, so the more people you can speak with before the policy is set, the better.
  • Contact your ROUSH CleanTech sales rep and put together a turn-key program.
    Your ROUSH CleanTech sales rep has templates to work from to put a turn-key funding program together. Most state energy offices will be looking for plug and play funding programs, and we have knowledgeable folks on staff who have successfully put programs like this together in the past. Let us work with you to put one together for your state.

If you have any questions, please reach out to your ROUSH CleanTech regional sales manager or visit our website to find out more about the Volkswagen decree.